Segment Details
- Full Segment Name
- A1A B2B > Employee Attributes > Business Decision Influencers > Decision Drivers & Behavior Motivations > Purchase Decision Drivers > Quality Oriented
- Segment ID
500106758- Category
- Employee Attributes
- Subcategory
- Business Decision Influencers > Decision Drivers & Behavior Motivations > Purchase Decision Drivers
- CPM
- $1.67
- Brand / Provider
- A1A B2B
Description
People who are business decision influencers within their organization and who are driven and motivated by quality when influencing purchase decisions. Keywords: business, business data, employees, contacts, professionals, b2b, jobs, work, professions, careers.
This segment is part of the Employee Attributes category in the A1A B2B audience targeting taxonomy. It can be activated for programmatic advertising campaigns to reach business professionals matching this targeting criteria.