Segment Details
- Full Segment Name
- A1A B2B > Employee Attributes > Business Owners > Decision Drivers & Behavior Motivations > Spontaneous Consumers
- Segment ID
500106898- Category
- Employee Attributes
- Subcategory
- Business Owners > Decision Drivers & Behavior Motivations
- CPM
- $1.67
- Brand / Provider
- A1A B2B
Description
People who are business owners and who make purchase decisions quickly, prefer purchases to be easy, and are motivated by time-sensitive and discounted offers. Keywords: business, business data, employees, contacts, professionals, b2b, jobs, work, professions, careers.
This segment is part of the Employee Attributes category in the A1A B2B audience targeting taxonomy. It can be activated for programmatic advertising campaigns to reach business professionals matching this targeting criteria.
