Segment Details
- Full Segment Name
- A1A B2B > Employee Attributes > Business Decision Makers > Decision Drivers & Behavior Motivations > Technology Laggards
- Segment ID
500107068- Category
- Employee Attributes
- Subcategory
- Business Decision Makers > Decision Drivers & Behavior Motivations
- CPM
- $1.67
- Brand / Provider
- A1A B2B
Description
People who are business decision makers within their organization and who do not readily adopt new technology. Keywords: business, business data, employees, contacts, professionals, b2b, jobs, work, professions, careers.
This segment is part of the Employee Attributes category in the A1A B2B audience targeting taxonomy. It can be activated for programmatic advertising campaigns to reach business professionals matching this targeting criteria.