Segment Details
- Full Segment Name
- A1A B2B > Employee Attributes > Business Decision Makers > Value Sustainability & Eco-Friendly Practices
- Segment ID
500900010- Category
- Employee Attributes
- Subcategory
- Business Decision Makers
- CPM
- $1.67
- Brand / Provider
- A1A B2B
Description
People who are business decision makers who are likely to be very green-conscious individuals that value sustainability and environmentally friendly practices. They make green purchases even when a cheaper alternative may be available and believe in doing their part to address climate change.
This segment is part of the Employee Attributes category in the A1A B2B audience targeting taxonomy. It can be activated for programmatic advertising campaigns to reach business professionals matching this targeting criteria.
